The lawsuits claim that Deva Concepts, LLC made “false, deceptive and misleading” statements about the “gentle and beneficial nature” of the following products: DevaCurl customers have reported a number of side effects including scalp irritation, hair loss, breakage, thinning, excessive shedding and balding during normal use. Deva Concepts, LLC is the defendant in at least three proposed class action lawsuits that allege the company’s line of DevaCurl products have caused many curly-haired users to experience scalp irritation, excessive shedding, hair loss, thinning, breakage and/or balding. Long story short, DevaCurl products have started causing major scalp irritation and hair loss for some people. You're a hairstylist, right? According to Vice, the negative reviews began rolling in about five months ago. The company created a “Curl Council” to deal with the backlash; however, the lawsuits claim this is “nothing more than ‘window dressing’ to address the fallout from bad ‘PR.’”. The online complaints against DevaCurl also drew the attention of attorneys interested in pursuing a class-action lawsuit against the company. FADEL: That was Stephanie Mero, a hairstylist in Orlando, Fla. And we should say again we offered DevaCurl an opportunity to speak on the program, but the company declined, providing a written statement that reads, in part, quote, all of our products have gone through rigorous testing that has confirmed they are safe and adhere to both quality assurance and regulatory standards. So how has this impacted your work? Earlier this week, a group of consumers filed a class action lawsuit … And since then, it's really evolved to where there's all these sort of - you could call them copycats in the industry, all these other product lines coming up. This text may not be in its final form and may be updated or revised in the future. She's a hairstylist in Orlando, Fla. Stephanie, thanks for joining us. Here’s everything we know so far. Link to Investigation in prep for Class Action Lawsuit against Devacurl. And the bald spots and stuff - I noticed that after the fact. The authoritative record of NPR’s programming is the audio record. And then there's the people who are like in there just to see what's going on but believe this is not at all possible and feel this, like, really strong relationship to the brand. And even the original founder, Lorraine Massey, wrote the "Curly Girl" handbook. Consumers have filed a class-action lawsuit against DevaCurl claiming that its product cause scalp irritation and hair loss. MERO: So DevaCurl really is, I feel like, the focus and center of the whole curly hair movement, if you want to call it, or natural hair movement. And that means they need to learn how to work with it. Copyright © 2020 NPR. That's why DevaCurl is committed to creating a professional curl care council of trusted medical professionals, dermatologists, independent industry experts, professional stylists and members of our Curl community to help us all better understand healthy curls and scalp. And it started to change. DevaCurl Faces Class Action Lawsuit Alleging Hair Loss. FADEL: So for our listeners, can you explain the significance of DevaCurl to the curly hair community? DevaCurl, a haircare line specifically for curly hair, faces a class-action lawsuit from users who claim the line’s products have caused more hair damage than hair care. But now DevaCurl is mired in controversy. Further, consumers may be able to get back the premiums they paid for products that do not perform as advertised, as well as compensation for professional hair and medical treatment needed to care for their injuries. A group of American consumers filed a class action lawsuit in the United States against the company, alleging that its products were causing them to suffer from scalp irritation, damaged hair and hair loss and that the Defendant has failed to provide adequate warning regarding the serious risks and negative side effects associated with the use of their DevaCurl … When you have - when you find a bald spot, you get a little upset, I would imagine. They declined but provided a statement which reads in part, quote, "we are aware that a lawsuit has been filed, but we do not discuss active litigation. But you created a Facebook support group for other people to share their stories, stories like your own. Multiple class action lawsuits have been filed alleging the manufacturer knew about problems with the DevaCurl products, yet failed to issue a recall and even misled consumers into believing their hair loss was “normal.”. ClassAction.org is a group of online professionals (designers, programmers and writers) with years of experience in the legal industry. Story continues. I mean, what was happening to you? DevaCurl, a staple in the curly hair community for making the No-Poo alternative shampoo mainstream, faced a stunning blow to its reputation in February after a group of consumers filed three class action lawsuits against its parent brand, Deva Concepts. We provide individualized claims outside the class action which have the … A list of open investigations and What's the overall response been to, you know, the allegations? There are currently class action lawsuits regarding DevaCurl, however those lawsuits typically provide limited recovery that does not fully consider each individual situation. It's either I believe you and I believe this is happening and it's happening to me and I'm super upset, and what do I do now? There are also at least 10 class-action lawsuits pending, including four in New York, in which customers say DevaCurl damaged their scalps and made their hair fall out in … information here is for reference only. One company's products dominate this corner of the hair care market, DevaCurl. Since many DevaCurl users relied on several different products from the company’s haircare line, some admit that they don’t know precisely which DevaCurl product caused the damage they allege. And so they've created this huge brand that's everything from stylists and products to salons. They're choosing to let it curl rather than straightening it with heat and chemicals. In light of these claims, attorneys working with ClassAction.org would like to speak to DevaCurl customers to learn more about the problem and to potentially file class action lawsuits of their own. In March 2020, a class-action lawsuit was filed against Deva Curl for allegedly falsely and misleadingly marketing that products – including various DevaCurl conditioners and cleansers, Wavemaker, Super Stretch Coconut Curl Elongator, and other products – enhance and “bring out the best in curls,” are “free of harsh ingredients,” contain only “natural and functional … And it now has 40,000 members, over 40,000 members. Deva Concepts LLC is facing a class action lawsuit alleging its DevaCurl products cause hair loss. MERO: Well, there's a - there's two very far apart ends. For years now, more and more people have been embracing their natural hair. Founded by celebrity hair stylist Chaz Dean, WEN® is a line … STEPHANIE MERO: Thank you so much, Leila. And around that time was when my hair started to change, so I just attributed it to, like, dryness or something else. What are you doing now? One company's products dominate this corner of the hair care market, DevaCurl. DevaCurl has made a public … DevaCurl customer testimonials. DevaCurl “No-Poo” Original non-lathering conditioning cleanser, DevaCurl One Condition Original hair conditioner, DevaCurl One Condition Delight hair conditioner, DevaCurl One Condition Decadence hair conditioner. Facebook groups discussing people's inordinate … Severely damaged hair has to be treated completely different. What was happening to you and your clients? Last year, there was a similar class action lawsuit brought against the curly hair product brand DevaCurl. MERO: It's completely changed my work. In February, three class-action cases were filed against the company in Florida, New York and California federal courts also alleging hair loss and other adverse effects. Everything you need to know about the DevaCurl scandal. Hi all, You may have seen recent threads about DevaCurl, specifically that there is a possibility of a class action lawsuit. A popular hair product line is facing backlash from thousands of consumers who claim it caused them hair loss and scalp damage. Everyone had super healthy hair, no complaints. MERO: So my hair became more important to me when I started doing YouTube videos. And I had moved actually from Orlando to Miami. Earlier this week, a group of consumers filed a class action lawsuit against the company, alleging that its products were causing them to suffer from scalp irritation, damaged hair and hair loss. We invited DevaCurl to speak on the program. According to the DevaCurl class action lawsuit, the company gained attention from consumers when it developed a formula in 2002 for … Instagram In January, a law firm posted an article titled "DevaCurl Hair Loss Class Action Lawsuit Investigation," and though a lawsuit has not … But the popular brand is now facing a class-action lawsuit after a number of curly-haired women — influencers included — have complained about the products resulting in alleged hair loss. Below is a sample of complaints posted online by DevaCurl customers [sic throughout]: It has been alleged that Deva Concepts is aware of these problems, but is intentionally blaming two of the reported side effects – hair loss and shedding – on other factors such as weight loss, scalp buildup, stress, dandruff, giving birth and certain illnesses. Attorneys working with ClassAction.org have now opened an investigation into the issue and want to hear from DevaCurl customers to potentially file lawsuits of their own. DevaCurl, a curly hair product line, is currently under fire for allegedly creating products that cause users to suffer from scalp irritation, hair loss, and damaged hair. But it got so damaged that I no longer could attribute it to weather. We work closely with class action and mass tort attorneys across the country and help with investigations into corporate wrongdoing. And what I noticed was it was - I was going through this amazing healthy hair journey. To be perfectly clear, all claims against DevaCurl are only allegations and should be treated as such. Filed in New York, California and Florida, the lawsuits allege that although Deva Concepts has … hair loss, scalp irritation or other side effects. WEN® by Chaz Dean. But I didn't attribute it to the products because I had used them for four years on my clients, on myself with no issues at all. Multiple class action lawsuits have been filed alleging the maker of DevaCurl knew about the harm its haircare products could cause, yet failed to issue a recall or warn consumers. The New York-based company is facing a class-action lawsuit after widespread complaints from women who reportedly experienced hair … The effects have been far-reaching because now there is a class-action lawsuit against the company alleging that their products cause hair loss, damage, and injury to the scalp. NPR's Leila Fadel speaks with hair stylist Stephanie Mero about the controversy surrounding DevaCurl products. According to a New York Post article, various DevaCurl products, including DevaCurl No-Poo Original conditioner, have caused "scalp irritation, excessive shedding, hair loss, thinning, breakage and/or balding during normal use," per the … FADEL: So what led to this lawsuit? A request for class-action lawsuit participants has also reportedly been launched, per Vice. FADEL: So you're a hairstylist, like we talked about. Accuracy and availability may vary. These PDX Policies were issued nationwide by PacLife from February 2017 until 2019. Two attorneys, Gary Klinger of Kozonis & Klinger and Gary Mason at Whitfield, Bryson & Mason, are currently seeking plaintiffs for a possible lawsuit. One company's products dominate this corner of the hair care market, DevaCurl. We stand behind the quality and safe use of our DevaCurl products" - end quote. A group of curly-haired consumers filed a class-action lawsuit against the maker of a popular haircare brand — claiming use of the products leads to … What is it? Visit our website terms of use and permissions pages at www.npr.org for further information. But if you want to say that they jumped on the bandwagon, I would say that DevaCurl is the driver of that wagon. New cases and investigations, settlement deadlines, and news straight to your inbox. But now DevaCurl is mired in controversy. On March 5, 2020, Rhine Law Firm, P.C., filed a class-action lawsuit against DevaCurl to recover both compensatory damages and punitive damages for victims in North Carolina and throughout the U.S. A class action lawsuit is pending in California state court against Pacific Life Insurance Company (“PacLife”) alleging claims on behalf of California purchasers of Pacific Discovery Xelerator IUL indexed universal life insurance policies (“PDX Policies”). So we've called up someone with direct experience with the company's products, Stephanie Mero. The complaints have become so widespread that, in January, two legal firms issued a call for participants in a class-action lawsuit against the brand. The attention of attorneys interested in pursuing a class-action lawsuit participants has also reportedly launched. Know, the allegations a hairstylist in Orlando, Fla. Stephanie, thanks for joining us doing videos. Find a bald spot, you get a little upset, I would imagine even made fall... 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